# digital media advertising

How to Do Social Media Marketing for Small Business » Your time is valuable, but so is social media. Here's what small business owners need to know to make the most of each platform. Blog.hootsuite.com

50+ of the most important social media marketing statistics for 2023 » Looking for the latest social media statistics? Here are the must-know data points and developments to guide your campaigns in 2023. Sproutsocial.com

Disclosures 101 for Social Media Influencers » Do you work with brands to recommend or endorse products? If so, you need to comply with the law when making these recommendations. One key is to make a good disclosure of your relationship to the brand. This brochure from FTC staff gives tips on when and how to make good disclosures. Ftc.gov

The Who, What, Why, & How of Digital Marketing » Find out what digital marketing is today, the tactics involved, the types of content you can create, and the purpose digital marketing serves. Blog.hubspot.com

What is Digital Marketing? A Beginner's Guide | Mailchimp » Digital marketing is the promotion of brands using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages. Mailchimp.com

Political Advertising on Social Media Platforms » Political advertising on social media has been a game changer for campaigns, candidates, and the public discourse. As the 2020 election draws closer, we need to take a look at the policies that social media platforms are implementing with regard to political ads, and what the implications are for our democratic process. Americanbar.org

How to Create a Social Media Marketing Strategy [Template] » Creating your social media marketing strategy doesn’t need to be painful. Create an effective plan for your business in 9 simple steps. Blog.hootsuite.com

Branding in the Age of Social Media » Social media was supposed to usher in a golden age of branding. But things didn’t turn out that way. Marketers originally thought that Facebook, YouTube, and Twitter would let them bypass mainstream media and connect directly with customers. Hoping to attract huge audiences to their brands, they spent billions producing their own creative content. But consumers never showed up. In fact, social media seems to have made brands less significant. What happened? The issue is, social media has transformed how culture works, in a way that weakens certain branding techniques. It has united once-isolated communities into influential crowdcultures. Crowdcultures are very prolific cultural innovators. Their members produce their own content—so well that companies simply can’t compete. Consider that people making videos in their living rooms top the charts on YouTube, which few companies have managed to crack. While they diminish the impact of branded content, crowdcultures grease the wheels for an alternative appr Hbr.org

What is digital advertising? A beginner’s guide » Learn the basics about digital advertising, including what it is, how it works, how it's measured, and best practices for digital advertising success. Advertising.amazon.com

Social media marketing: What it is and how to build your strategy » Do you know what social media marketing is? Here are the steps to develop a foolproof social media marketing strategy. Sproutsocial.com